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Oct 24

How to Craft a More Effective CTA

By: Lydia Adams

Are you including a call-to-action (CTA) in your content? Though it may only be a sentence or two, a CTA is perhaps the most important part of your copy. However, there’s a fine line between an effective call-to-action and a salesy pitch that turns potential customers away. Here’s how to craft a more effective CTA

Oct 17

How to Effectively Boost Employee Productivity

By: Lydia Adams

Managing a team of employees comes with a number of challenges, but measuring productivity is especially tricky. How do you know if your team is functioning at its highest capacity? Your management strategies can be tweaked in a few simple ways to potentially yield the results you’re looking for. Make sure your employees are more