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Jan 3

Beginner’s Guide to Marketing Automation

By: Tony Catone

As the New Year begins, marketers are seeking new ways of increasing productivity and enhancing marketing efforts. Marketing automation offers one such avenue to drive efficiency and results in the New Year.   Marketing automation is a process which uses both technology and tools to automate recurring marketing efforts, as well as measure marketing performance,

Nov 23

Using Data to Solve Customer Service Problems

By: Tony Catone

  You already know data can be used to grow your business, driving all the aspects of your company forward successfully. But did you know your data can help you maintain customer satisfaction, solve customer service problems, and help your business develop healthy customer relationships?    On top of that, all that data you collect