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Mar 14

Should My Brand Utilize SMS Marketing?

By: Tony Catone

Email marketing is a common platform that companies use to send consumers information about promotions, events, and special savings. Email marketing is a semi-effective way to reach consumers, however, many businesses are discovering that a large number of emails are left unread. This leaves business owners wondering: If email marketing is still fairly effective, why should my brand utilize SMS marketing?

Even if your current marketing plan drives a fair number of results, SMS marketing provides increased engagement, is more reliable, and provides further opportunities for business growth.

The following information explores the benefits of SMS marketing and how utilizing the best SMS software provides the highest return on investment, at the lowest cost. 

Reach More Consumers

can sms marketing help my brand? 

SMS marketing is one of the most effective platforms for reaching audiences. Consumers continue to spend more time on their mobile phones than any other device, including tablets, computers, and even television. Text messages allow for direct communication, resulting in a higher response than any other type of messaging.

Utilizing SMS marketing allows businesses to reach more audiences and increases the likelihood that consumers will interact with their brand. 

Other Benefits of SMS Marketing Include:

  • Versatility 
  • Higher Conversion Rates
  • High Open Rates
  • Cost-Efficient 
  • Broadened Demographics
  • Easy-to-Integrate
  • Instant Delivery 

Another benefit of reaching consumers via text messaging is that consumers already utilize this feature. SMS does not require customers to download any additional applications to their mobile devices, regular updates, or a time-consuming sign-up process.


Start by sending customers a welcome message with the option to opt-in to receive special business promotions. Interested customers can reply with a simple response to opt-in.

More importantly, customers also have the choice to opt-out if they are not interested in receiving text messages. This option prevents an organization from annoying the consumer and potentially driving them away.

Low Costs 

Implementing SMS into your current marketing plan is a wise addition that can provide a competitive edge at low spending cost. The costs associated with SMS marketing are incredibly low compared to the high return on investment (ROI).


One of the most impressive benefits of SMS marketing is its versatility. SMS is beneficial to businesses in any industry. 

Keep Customers Informed

Should My Brand Utilize SMS Marketing?

There are several ways to implement text messaging into your business operations and marketing campaign. Use SMS to notify customers about the things that they care about. 

SMS Utilization May Include:

  • Appointment Reminders
  • Upcoming Sales
  • Announcements
  • Follow-up
  • Coupons
  • Special Events

Text messages should contain short sentences, use strong call-to-actions, and make consumers feel valued. 

Examples of Effective SMS Messages Include:

  • “Thanks for signing up for updates from “x”.”
  • “Welcome. As a thank you gift, enjoy 10% off your next purchase.”
  • “Join us for a special saving event.”
  • “Use code NEWSAVER for 20% on your next online purchase. 

These are basic examples of effective SMS message templates. Each example is customizable based on your business and industry. 

SMS Marketing Software

how to set up sms marketing

SMS marketing software simplifies the process of sending text messages to consumers. With the right applications businesses can track SMS response data for editing and improving their marketing campaigns. 

Bulk SMS

Bulk SMS allows businesses to send a large amount of text messages to a list of customers at one time. This is an effective tool for sharing promotions, business events, and other valuable information. 


SMS marketing software makes creating personalized SMS content easy by providing product recommendations based on customer behavior. 

Editing Tools

These applications also come with pre-built and advanced editing tools to simplify the SMS creation process. 

Meet the Needs of Each Customer

The most engaging and effective tool provided by the best SMS software is the ability to trigger push notifications. These automated SMS messages can be sent to the right customers, at the right time, relevant to where each customer is in their journey with your brand. 


Hands holding smartphones. Social media chat concept. Flat style vector illustration.

Exults Digital Marketing Agency founded UNIM to help their clients reach their business goals more efficiently. UNIM is an application that provides custom, web-based management solutions. 

These tools allow businesses of all sizes to run processes seamlessly with marketing automation tools, including direct mail, email, and the best SMS marketing software. 

Contact Exults today and let a team of experienced professionals develop a customized version of UNIM to meet the unique needs of your business.