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Email marketing is a common platform that companies use to send consumers information about promotions, events, and special savings. Email marketing is a semi-effective way to reach consumers, however, many businesses are discovering that a large number of emails are left unread. This leaves business owners wondering: If email marketing is still fairly effective, why
Consumers require a seamless and personalized content experience. Companies must provide consumers with this experience through content that is consistent with their brand voice. Consistent content engages audiences and creates a positive experience that builds trust with consumers and an effective content marketing strategy helps the entire organization stay current and productive. Many businesses are