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Aug 17

Are You Guilty of These Marketing Mistakes?

By: Lydia Adams

Whether you’re a start-up company or have been in business for decades, the battle to keep your name out in front of potential customers is a fierce one. Here are three common marketing mistakes that many businesses make. Failure to Track Results A marketing strategy encompasses online and offline efforts. With social media, websites, email,

Aug 8

3 Business Processes You Should Automate

By: Lydia Adams

Advances in technology have increased productivity in almost every area of the business world. From communication to product research to paperwork, it’s hard to think of a process that can’t be automated at some level. While the decision to automate or not should be a careful one, here are three business processes that you should

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