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Making a sale to a new customer is a great accomplishment, but it’s not the end of your relationship with that buyer or client. Loyal repeat business is essential for all types of companies, so you should always strive to build strong bonds. A loyal customer can also recommend your company to friends and family
Even if your product is fantastic, there’s a great market for it, and you have lots of experience in your industry, your business won’t be successful without an effective sales process. Selling is the best way for you to understand your customers’ needs and preferences. High sales also persuade investors that your company and products