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Dec 15

3 Ways to Improve Your Sales Process

By: Lydia Adams

Even if your product is fantastic, there’s a great market for it, and you have lots of experience in your industry, your business won’t be successful without an effective sales process. Selling is the best way for you to understand your customers’ needs and preferences. High sales also persuade investors that your company and products have value. If you’re not making as many sales as you’d like, try using one or more of these ways to improve your sales process.


Increase Your Credibility

You should make your company and your employees seem as experienced and credible as possible. Start a blog on your website to attract new customers and persuade existing customers that your business is skilled and reliable. If you have specialized training or certifications, use advertising to let people know. You can even mention it in your profile on social media. Ask your customers to give positive testimonials or reviews on Facebook, Yelp, Google Plus and similar sites. To get more reviews, offer a small discount to people willing to give their opinion.

Collect and Analyze Data

Collecting data on your current and potential customers and analyzing their buying activities can give you accurate information on the sales techniques that are best for your business. It makes changing your strategy and eliminating unsuccessful ads simpler. CRM software programs allow you to take advantage of technology in your small business marketing system to collect data and compare customer buying activities to fine-tune your sales tactics accordingly.

Meet Customers’ Needs

A company’s sales process convinces customers or clients that they’ll be better off with your product or service and that it’s worth the money. A successful sales process also persuades people to choose your business instead of competitors. You should create a clear strategy with goals for each product or type of product and different sales techniques for different customers. In this case, you can evaluate sales performance with different metrics and give your team members customized coaching and advice.

Contact UNIM for more help with increasing your company’s sales.