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Nov 15

How to Make Your Business Future Proof

By: Lydia Adams

To future-proof your business, make changes regularly to keep up with current trends and technology. That way, you can avoid spending a significant amount of money at once to replace outdated technology and retrain your employees. Here are some more tips on making your business future-proof. Train More Millennials In a decade, more than 75 percent

Oct 24

How to Craft a More Effective CTA

By: Lydia Adams

Are you including a call-to-action (CTA) in your content? Though it may only be a sentence or two, a CTA is perhaps the most important part of your copy. However, there’s a fine line between an effective call-to-action and a salesy pitch that turns potential customers away. Here’s how to craft a more effective CTA