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As the New Year begins, marketers are seeking new ways of increasing productivity and enhancing marketing efforts. Marketing automation offers one such avenue to drive efficiency and results in the New Year. Marketing automation is a process which uses both technology and tools to automate recurring marketing efforts, as well as measure marketing performance,
The coronavirus pandemic has consumed 2020, creating a new normal and forcing the business world to examine global marketing trends and the way consumers have adjusted their behavior. With the ongoing need for social distancing and other safety protocols, companies have adjusted allowing employees to work from home and implementing new guidelines for those