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Feb 4

CRM vs. ERP: What’s the Difference?

By: Tony Catone

  Customer relationship management (CRM) systems and enterprise resource planning (ERP) systems can both increase companies’ profit margins when properly deployed and utilized. However, the ways that these two systems accomplish the end result differ. To put it simply: CRM software increases a company’s revenue, while ERP software decreases a company’s overhead.   Companies that

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Jan 3

Beginner’s Guide to Marketing Automation

By: Tony Catone

As the New Year begins, marketers are seeking new ways of increasing productivity and enhancing marketing efforts. Marketing automation offers one such avenue to drive efficiency and results in the New Year.   Marketing automation is a process which uses both technology and tools to automate recurring marketing efforts, as well as measure marketing performance,