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Experienced, successful businesspeople know customer retention is more significant and less costly to the bottom line, regardless of their industry. Why? It is up to 25 times more expensive to attract new customers compared to retaining existing customers. On top of that existing customers are more likely to buy from you repeatedly. In
Customer relationship management (CRM) systems and enterprise resource planning (ERP) systems can both increase companies’ profit margins when properly deployed and utilized. However, the ways that these two systems accomplish the end result differ. To put it simply: CRM software increases a company’s revenue, while ERP software decreases a company’s overhead. Companies that