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As the New Year begins, marketers are seeking new ways of increasing productivity and enhancing marketing efforts. Marketing automation offers one such avenue to drive efficiency and results in the New Year. Marketing automation is a process which uses both technology and tools to automate recurring marketing efforts, as well as measure marketing performance,
The coronavirus pandemic arrived and businesses around the world found themselves scrambling to meet the needs of their customers while keeping everyone safe and not contributing to the spread of COVID-19. Many businesses are still working through the details as employees have been forced to shift to working remotely from home. With today’s technology, it’s