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Jan 3

Beginner’s Guide to Marketing Automation

By: Tony Catone

As the New Year begins, marketers are seeking new ways of increasing productivity and enhancing marketing efforts. Marketing automation offers one such avenue to drive efficiency and results in the New Year.   Marketing automation is a process which uses both technology and tools to automate recurring marketing efforts, as well as measure marketing performance,

Aug 13

How to Communicate with Your Clients While Social Distancing

By: Tony Catone

The first wave of COVID-19 gave the world a new normal filled with masks, frequent hand-washing, remote work, virtual school, unprecedented stay at home orders, and social distancing. Even as communities begin the reopening phases, a second wave threatens leaving mask mandates and continued social distancing in its wake. Businesses everywhere find themselves striving to