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Experienced, successful businesspeople know customer retention is more significant and less costly to the bottom line, regardless of their industry. Why? It is up to 25 times more expensive to attract new customers compared to retaining existing customers. On top of that existing customers are more likely to buy from you repeatedly. In
As the New Year begins, marketers are seeking new ways of increasing productivity and enhancing marketing efforts. Marketing automation offers one such avenue to drive efficiency and results in the New Year. Marketing automation is a process which uses both technology and tools to automate recurring marketing efforts, as well as measure marketing performance,