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Are you including a call-to-action (CTA) in your content? Though it may only be a sentence or two, a CTA is perhaps the most important part of your copy. However, there’s a fine line between an effective call-to-action and a salesy pitch that turns potential customers away. Here’s how to craft a more effective CTA
Influencer marketing is the new kid on the block, and due to the relative unknowns surrounding it, everyone hasn’t embraced it yet. If you’re ready to give this marketing strategy a try, here are four things you must know. Before you become an expert in this marketing sphere in an effort to grow your business,