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Sep 7

Why You Should Personalize Your Emails

By: Tony Catone

Email marketing is a critical part of business in the digital world, but you want to make sure you do it right. Personalizing every email is a good start to ensure you’re connecting with clients and customers on a deeper level. Make Connections When you personalize a message to each individual, the recipient is more

Aug 24

3 Tips for Cross-Training Employees

By: Lydia Adams

Entrepreneur magazine defines cross-training as the process of teaching your employees the skills and responsibilities of another position at your company to increase effectiveness. This is a great way to avoid some common problems that companies, especially small businesses, face. It saves you money, ensures continuity when you have vacancies, and can be a powerful motivator