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Feb 4

CRM vs. ERP: What’s the Difference?

By: Tony Catone

  Customer relationship management (CRM) systems and enterprise resource planning (ERP) systems can both increase companies’ profit margins when properly deployed and utilized. However, the ways that these two systems accomplish the end result differ. To put it simply: CRM software increases a company’s revenue, while ERP software decreases a company’s overhead.   Companies that

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Oct 20

How to Build an Effective Content Marketing Dashboard

By: Tony Catone

  Creating the ideal content marketing dashboard may present a challenge, but the results can aid substantially towards your business’ success. Your data will be easily accessible and help you understand trends and patterns to communicate more effectively with both your customers and team members.  The dashboard is a helpful business tool that tracks and