Log In


Oct 20

How to Build an Effective Content Marketing Dashboard

By: Tony Catone

business automation


Creating the ideal content marketing dashboard may present a challenge, but the results can aid substantially towards your business’ success. Your data will be easily accessible and help you understand trends and patterns to communicate more effectively with both your customers and team members. 

The dashboard is a helpful business tool that tracks and analyzes business activity through displaying crucial data points, key performance indicators (KPIs), and other metrics. This helps business owners easily track the overall health and progress of their company. Dashboards should be customized according to the requirements of your business or industry, and should come off as easy for everyone in your organization to understand. Businesses can develop dashboards for a number of tasksoperations, strategy, finance, competitor-focused, and marketing. 

Below, we will focus on how to build an effective content marketing dashboard. 

The Content Marketing Dashboard

Unim can help you create a content marketing dashboard for your business


You should design your content marketing dashboard with the goal of tracking not only the effectiveness of your marketing efforts, but also your progress and ROI (return on investment) for your chosen channels. You can track almost anything you want to focus on; from pay-per-click impressions and conversions, to social media analytics, email performance, search engine optimization and more. 

When correctly designed, your content marketing dashboard will illustrate which of your efforts are successful and which are falling short, so you can make decisions for better marketing content in the future. 

These tips should help you create the most effective content marketing dashboard:


  • Why? Specifically, what is the purpose and what problems do you hope to solve? You need to know the goal and what data and metrics you are seeking to identify, analyze, and improve. 
  • Who? That is, who will be viewing your dashboard? You want to ensure you develop a dashboard geared to your target viewers. Doing so will ensure the needed metrics, the right data, and improved communication to achieve the desired objective.
  • How? Structure your content properly. In most cases, this means left to right, with the most important information in the top left of your dashboard to enhance readability and comprehension.
  • Less is More: Keep your design simple and focused, avoiding the distraction of too much information and an overly “busy” design. The key is attractive, informative, and focused with relevant information grouped appropriately by topic. Keeping it simple and relevant allows your viewers to easily access the information they need when they need it, while digesting and comprehending it.
  • Correlation: Your dashboard should show cause and effect, the correlation between multiple data points which are related, though changing. Text blocks can be a great tool to show correlation, and help your viewers identify and understand the data.  
  • Clarity: Every widget and data set should be clearly identified and named so your viewers understand what data is being presented and why it is significant. 
  • Consistency. Keep time frames correct, consistent, and accurate. Doing so will hep avoid confusion for your viewers and avoid misinterpretation. 
  • Relevancy: It is easy to suffer from data overload in your dashboard. Keep only the relevant data to make your point. Keep it simple and pertinent for your viewer.

Contact Us Today!

Unim can help your business build an effective content marketing dashboard. As you consider all the possibilities for your business to move forward successfully, contact us today to explore your best solutions.