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Entrepreneur magazine defines cross-training as the process of teaching your employees the skills and responsibilities of another position at your company to increase effectiveness. This is a great way to avoid some common problems that companies, especially small businesses, face. It saves you money, ensures continuity when you have vacancies, and can be a powerful motivator
Whether you’re a start-up company or have been in business for decades, the battle to keep your name out in front of potential customers is a fierce one. Here are three common marketing mistakes that many businesses make. Failure to Track Results A marketing strategy encompasses online and offline efforts. With social media, websites, email,