Is Your Email Newsletter Doing the Job?

You’ve put a lot of time and effort into email marketing, but you’re not seeing the results you’d hoped for from your company newsletter. So, what’s the deal? Email marketing is an effective form of communication between your business and customers, but it has to be done right to make the most impact.

Keep it Personal

The best email newsletters are personal. Sure, the wording and visuals should match your brand, but they should also communicate a personable tone that draws people in. Each newsletter should come across as talking directly to the reader. This can mean incorporating individual names at the start of the newsletter or simply taking a more casual approach to your message. Either way, avoid stuffy language and showcase your personality.

Target the Right People

Your company’s email list should be up-to-date. Unless you go through the list every few months to update information or see that each email is still in use, you could be miscalculating your reach. Understanding your target audience is essential before setting out on any marketing campaign. You want to identify your audience and create newsletter campaigns that speak to them directly.

Consider the Visuals

Equally important as the language is your newsletter’s visual appeal. Does it look too cluttered? Do your color choices cause too much eyestrain? Is there ample space between paragraphs and subheadings? What about bullet points? You want to form your newsletter’s design in such a way that makes it easy to skim and leaves an impression. If necessary, work on your color scheme, theme, photographs, and layout to see how much of a difference these creative considerations make.

Pulling off an effective email marketing campaign can make a difference in your business, but you want it done the right way. Contact UNIM for customized business solutions that include a personalized email newsletter.