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Oct 3

Is Your Business Ready to Scale?

By: Lydia Adams

Your small business has found a successful footing and you’re wondering when to take things to the next level. Knowing when to scale your business can be a challenge, but here are a few signs that suggest you’re ready.

No More Need for Cold Calling

Cold calling is important in the beginning of any business because you need to find your customer base. Once your business has more inbound customer requests, however, it’s time to think about scaling. Still, you will need to keep customers engaged via social media and email to pull it off.

More Referrals

Along those same lines, if your business is getting more customer referrals, you know you’ve got a good thing going. There are ways to ask for referrals without really asking, such as adding a line in your email campaigns that ask if the customer knows anyone who needs help with a certain product or service. You can then link this to your website and encourage customers to share the information.

You’re Starting to Host Events

When your business reaches a point where there are enough interest and demand to host events, it’s time to consider taking things to the next level. You might consider holding regular workshops or educational sessions for customers depending on what services you offer. These events help pique customer interest and keep your momentum going.

You’re Attracting Quality Followers

If you’re actively engaged with customers and potential customers on social media and in your email marketing campaigns, you’re already at a point where you can shift away from more overt sales tactics. Start focusing on cultivating a quality following and attracting more email subscribers. This will help lead to more referrals and sales.

There are many things to consider when determining whether your business is ready to scale. Contact UNIM to take advantage of our custom-built business management system that gives you all the tools you need to succeed.