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Mar 15

How UNIM Can Assist With Direct Mailing

By: Lydia Adams

When you need to spread the word about your amazing company, product, or service, not just any direct mail service will do. Find out how UNIM can assist with direct mail campaigns, and learn how this platform could become a key component of your marketing strategy.

Send to Audiences in Specific Regions

You already know that direct mail gets results, but that doesn’t mean you want to send your message to just anyone. When you use UNIM, you can send to audiences in specific regions. This targeting option allows you to create customized offers for customers in certain regions and ensures that you’re only reaching out to clients in your desired area. For example, say you are selling a specific beachfront product like salt-water proof upholstered couches – you will only want to send your direct mail pieces to people who live near the ocean. It is a waste of resources and money to send your direct mail advertisements to people living more than a few blocks because salt water and salty air don’t reach these areas.

Target Certain Client Types

You wouldn’t send the same email to every customer on your list. Why send the same direct mail campaign to everyone you know? With UNIM, you can narrow down your client base into segments like current clients and future clients. This option ensures that you’re mailing clients the marketing material that offers them the highest possible value. It also helps you target the right clients at the ideal point in your sales funnel. For example, an HVAC company may want to send ‘reminders’ to customers that already had an AC unit installed, to have monthly maintenance – so it would be pointless to send direct mail to anyone who hadn’t had their AC replaced.

Set Goals and Optimize Strategy

Direct mail doesn’t have to be the most time-consuming part of your marketing strategy. With UNIM, you’ll get all the systems and solutions you need in one simple package. That means you can set goals like lead generation or customer loyalty and use UNIM to optimize your strategy and drive results. Better yet, you won’t have to rely on a single team member to tackle your entire direct mail strategy. Instead, every member of your team can use UNIM to get the information they need to do their jobs effectively.

Ready to take your direct mail marketing campaigns to the next level? Get UNIM today and start getting the results you want.