Log In


Jul 13

The Importance of Having a Custom CRM System During a Natural Disaster

By: Tony Catone

The coronavirus pandemic has had everyone’s focus for several months, distracting many from the advent of hurricane season which runs from June 1 to November 30 this year. For many business owners, the concern regarding hurricanes and natural disasters are always in the back of their minds, and rightly so. Given the erratic patterns of weather systems including storms, hurricanes, tsunamis, and tornadoes, as well as other natural disasters like earthquakes, floods, and volcanic eruptions, businesses need to make preparedness plans to ensure survival in the event that the unexpected strikes. 

Natural disasters cause property damage, followed by economic devastation, and the available infrastructure and ability to recover is the key to success. Businesses in every industry must understand the importance of having a custom CRM (Customer Relationship Management) platform to continue operations in the event of a natural disaster.  CRM technology can help your business ensure your brand’s positive relationship with your customers even when disaster strikes. Since it can be customized for your company and your industry, your collected client data remains stored, organized, and manageable after the “storm.”  

The Importance of Your Custom CRM in the Event of a Natural Disaster

The Importance of Having a Custom CRM System During a Natural Disaster

Your business’s customized CRM offers a number of benefits whether you are facing streamlined operations due to an impending hurricane or the next wave of the pandemic. Among the advantages are automated backups, mobile access, ease of use, security along with continued personal care for your customers. Let’s explore the importance of your custom CRM in detail.


Automated Backup

If your customer information is stored in-house, backups can be a problem you don’t want to have in the event of a hurricane with its damaging winds, flooding, and downed power lines. Your CRM cloud services and backup procedures suddenly become more important than ever, testing backup and restore features continually, and keeping your data safe. In the event of a natural disaster, network failure, or power loss, your customers’ data is safe and secure, and your business can carry on without interruption.

Mobile Access

With custom CRM cloud services, mobile access is always in the palm of your hand. You and your employees can have easy access to one another as well as to your customers and their information, from any location – in the office, at home, or on the go. This means even when details or circumstances change, you and your employees have the most up-to-date information available for your customers. 

Ease of Use

Your customized CRM cloud services deliver a user-friendly interface, exactly what your business and your employees need. Your software is tailored to ensure your employees, who handle a variety of tasks for your business, can get their job done easily and successfully. Complete with a personalized dashboard, every employee sees the information they need, as well as reminders for important tasks that need attention. You and your employees gain ease of use and garner the focus needed for business success. 

Security and Personal Care

As mentioned, security is a big priority for businesses, particularly in the event of a natural disaster like a hurricane.  Your company’s CRM is custom designed to store sensitive customer data and keep that data secure with the latest security protocols. In addition, full disaster recovery plans are in place to ensure your business can carry on with ease. 

In addition, a custom CRM means you can continue to deliver the personal touch your customers enjoy as your business grows. As your business scales up, your CRM will help you segment your customers and prospects allowing you to keep marketing messages relevant, value-packed, and personal, matched to your customer’s interests and needs. You choose the segment parameters – age, zip code, interests, and more – and then speak directly to the needs of the target audience. With your customized CRM you can also send your messages according to appropriate timelines – after the first touch, following first purchase, a series of monthly drip emails, etc. – choosing the best method for your business. 

Contact Us Today 

Whatever the situation or scenario your business faces, a custom CRM system can help you face the challenges successfully. We hope you found this article entitled “The Importance of Having a Custom CRM System During a Natural Disaster” helpful.  As you consider all the possibilities for your business to move forward successfully during and after a hurricane or other natural disaster, contact us today for the answers you need.